How can the stewards of our planet be rewarded and become an existential part of a brand-experience? Is our “Consumer mindset” actually able to always take our planet Earth’s viability in consideration while we’re consuming or buying products? Erwin van Woudenberg is a professor at HAS University of …

“The thing you read the most as a refugee when you start your integration programme is ‘pay’. The second thing is ‘You must complete’ and the third is ‘Take a test’. How at home would you feel if this was what you read and were told repeatedly? Are there other ways to assess if a person is becoming part …

The challenges faced by business and society in the rapidly-changing 21st century require skills and capabilities that our education system, essentially fit-for-purpose in the 19th Century, struggles to provide. In this brief paper, presented at the Rotterdam TEDX-Rotterdam Clean Tech Delta forum on …

The main purpose of this report was to research how to maintain and increase the yearround attention and promotion for the annual events of TEDxBinnenhof among its current target audience and possible new target segment in order to create more participation for the execution of innovative ideas. A transmedia …