In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

This study was designed to identify the pre and postharvest factors affecting the quality of dry processed Hararge coffee along the chain for further good agricultural practice.

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

Tim Hortons is a Canadian quick service restaurant best known for its coffee and doughnuts. It opened its first coffee shop in 1964 in Hamilton, Ontario. From the start, Tim Hortons has focused on top quality products that are always fresh and delivering exceptional service. It has grown into the largest …

The purpose of this thesis is to create a structured Purchase to Pay process for Vendor Management. The start of the process is the signed contract; the end is the payment of the corresponding invoice. The end result of the research is an advice in the form of some recommendations that can be implemented …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

DECS is an international subsidiary of Douwe Egberts Master Blenders 1753 that provides complete coffee supply to its customers in the Out-of-Home market. It is headquartered in the Netherlands and has production facilities/sales offices in other countries of which one is located in Grimbergen, Belgium …

Chapter 8 in Comsumption Culture in Europe. This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: …