Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Future Workshops are a method to develop a vision of the future shared by the participants. These workshops primarily aim to encourage socially or otherwise excluded people to take an interest in their future and to pursue their dreams. The method is fundamentally driven by their creative energy, and …