The growing need for take-over entrepreneurs: how Threshold Theory may direct students’ preferences
van Lex Teeffelen (Lector); Lorraine Uhlaner
Aruba Aloe, entering the Dutch market
Jonathan Wever (Student); J. Veldman (Begeleider)
The best entry strategy for Victoria's Secret to enter the Dutch market
P.M. Koelemij (Begeleider); Romy E.C. van Nierop (Student)
What is a possible strategy for Tally Weijl to penetrate the German market with a sleeping ware line?
Aurelia F.R. Dieterle (Student); W.B. van Dam (Begeleider)
A compentence-based approach for small and medium-sized enterprises
Germano Brancatisano; Robert Verburg; Jan Jurriëns
The Starbucks "Sing Your Own Song Event" : an experience created by customers for customers
P.J.M. Hanssen (Begeleider); Bart P. Vader (Student)
The MineBurner : entering the humanitarian demining market
Laura B. Slavov (Student); P.M. Koelemij (Begeleider)
Bulgarian Rose Oil for the Japanese Joshi [how could the Japanese female fragrance market be successfullyu penetrated by Alteya's Bulgarian rose oil EdP refan Rose?]
P.M. Koelemij (Begeleider); Petar Mollov (Student)
E-Marketing Research for Li-Ning Badminton Series
W.M.J. van Leeuwen (Begeleider); Huishi Tao (Student)
Is France ready for syrup waffles?
L.J. Harris (Begeleider); Marlee de Jonge (Student)