Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …

During the last decade, the relationship between university and non-university higher education institutions has changed. As a contribution to the knowledge economy, non-university higher education institutions are expected to educate their students in research activities. Previously, teaching was the …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

The argument for many innovations in higher education provided by the Ministry of Education is the realization of a knowledge economy in the Netherlands (Ministerie van OC&W, 1999). A significant example of such an innovation to support the knowledge economy is the installation of professors (lectoren) …

The argument for many innovations in higher education provided by the Ministry of Education is the realization of a knowledge economy in the Netherlands (Ministerie van OC&W, 1999). A significant example of such an innovation to support the knowledge economy is the installation of professors (lectoren) …

This graduation paper is an evaluation of the chain of biomass at Staatsbosbeheer. The goal is to get a grasp on all its variables. So that decisions now made out of experience could be found to indeed be the right ones. By naming all the variables and trying to link them to each other, a better insight …

During the last twenty years, a remarkable new type of service has been developed in the world of sports, which can be described as the indoorisation of outdoor sports. Typical outdoor sports like climbing, skiing, surfing, rowing, and skydiving, which used to be exclusively practiced in a natural environment …

Het kunstvakonderwijs is onderhevig aan snelle ontwikkelingen binnen het culturele en politieke veld (creative cities, experience economy etc). Hoe moet het kunstvakonderwijs met die veranderingen omgaan? Is er nog plaats voor kritische ruimte?

Tourism studies carried out on the "Experience Economy" and on "Authenticity" are mostlyfounded on a subjectivist epistemology. In this article it is argued than an objectivist approach offers a valuable counterpart. This approach will be developed on the basis of the ideas as "Kruithof" who proposes …

In traditional marketing advertising is part of product promotion, one of the four P's of marketing. In the 20th century media channels such as papers and magazines, and later on radio and television, were used to distribute and broadcast advertisements in order to create product and brand awareness …