‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

Guest lecture in entrepreneurship course of bachelor of Music, Prince Claus Conservatoire, Groningen.

What potential audience members do with music – and what music does for them. Presentation Sarajevo, 12-2-2014.

Technologies that were initially developed to be applied within the domain of video games are currently being used in experiments to explore their meaning and possibilities for cinema and cinema audiences. In this position paper we examine how narrativity, interactivity and engagement are mutually reshaped …

Dit essay werd uitgegeven ter gelegenheid van de installatie op 25 juni 2014 van Evert Bisschop Boele als lector ‘New Audiences’ van het lectoraat Lifelong Learning in Music, Kenniscentrum Kunst & Samenleving/Prins Claus Conservatorium, Hanzehogeschool Groningen.

This essay is published for the occasion of the inauguration of Evert Bisschop Boele on June 25, 2014 as professor ‘New Audiences’ of the research group Lifelong Learning in Music, Centre of Applied Research and Innovation Art & Society/Prince Claus Conservatoire, Hanze University of Applied Sciences …

This book has been written for musicians who want to engage with audiences beyond the concert hall and other traditional venues. The study is equally worthwhile for conservatoires and music academies aiming to change the increasingly unrealistic goal of training young musicians solely for the stage. …

Today community engagement through music is becoming more and more widespread in many countries and this creates important new professional opportunities and challenges for musicians. Often this type of work is part of a portfolio career, combined with for instance a part time job in an orchestra or …

Presentatie in Management Team over proefschrift en de gevolgen daarvan voor het conservatorium.

The main purpose of this report was to research how to increase art house ticket sales and visits by optimizing current marketing methods used to position independent films in the Netherlands. The perspective of the art film audience was taken during this research and their motivations to visit art houses …