Presentatie voor studenten Marketing Management

In deze onboarding gids is uitgewerkt hoe het inwerkproces van nieuwe werknemers binnen EuroParcs eruitziet. Hiervoor is een gids ontwikkeld en een onderlegger ter ondersteuning voor de opdrachtgever.    Al het relevante onderzoek, impact, stakeholders en overige aspecten zijn uitgewerkt in het verantwoordingsdocument. …

Een onderzoek naar een digitaal service concept voor een nieuw geopend boutique hotel. De wens van de opdrachtgever was om services digitaal mogelijk te maken om op deze manier minder mankracht te hoeven inzetten, zonder dat dit ten koste gaat van de gast. 

The Kinesis-consortium came to the Netherlands to discuss matter concerning the broader project and to visit best practices in Groningen

Urban tourism increasingly focuses on the role of hospitality in cities, evolving from a means to strengthen tourism as a ‘product’, towards a focus on tourism as an opportunity for revitalization and transformation of destinations. In this context, cities are considered dynamic communities in which …

White paper: Circular tourism and support from local authorities The white paper proposes six strategic steps for local authorities to enable the tourism sector transition to a circular economy in coastal destinations. The steps draw from the experience of the EU 2 Seas FACET project as well as relevant …

Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …

A very specific form of tourism takes more and more place each year in France, it is wine tourism. Wine is the second largest French export sector and is the first surplus agro-food sector and the second surplus sector in France, after aeronautics and ahead of chemicals / perfumes. France has been recognized …

The capacity to deal with digital transformation is a valuable asset for established organizations, and employees play a crucial role in this process. This study contributes to the understanding of employees’ sensemaking of digital transformation in the tour operating industry. Using prior digital transformation …

Chapter 17 in the 'Handbook on Tourism and social media"