Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

This research report discusses the benefits of locally sourced food, and the efforts of Amsterdam and Hotelschool The Hague (HTH) to increase the amount of locally sourced food. Secondary research was conducted to analyse consumers perception of locally sourced food at HTH and found an "intention-action …

After reopening in March 2022 Sir Adam Hotel has been dealing with a declining guest satisfaction rate of 5,6% while providing the same guest experience. Studies have shown that this is caused by the increase of negative psychological effects which are caused by COVID-19. Resulting in complained behavior …

Europe continues to be affected by Russia’s aggression against Ukraine, which has brought about high inflation rates, surging energy prices and general geopolitical instability. All of these not only impact the purchasing power of consumers but also disrupt markets and global supply chains. Despite this, …

Artificial sweeteners are promoted as a healthier alternative to sugar, with the aim of reducing sugar consumption. However, conflicting research findings regarding the benefits and drawbacks of these sweeteners create challenges for the general public in making informed choices. In particular, marketing …

AI tools increasingly shape how we discover, make and experience music. While these tools can have the potential to empower creativity, they may fundamentally redefine relationships between stakeholders, to the benefit of some and the detriment of others. In this position paper, we argue that these tools …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

On the 29th of november 2022 I presented a talk called "Caer: An IoT Firewall for consumers" at the Dutch Unix User Group", where I talked about an consumer security, our work on this with Caer, and the systemic problems plaguing the field

The current intensification of the agricultural production system continues to cause public concern about its sustainability owing to the increasingly negative effects of its operations on the environment, the economy, and society's well-being. The key public concerns about impacts include the escalating …

Kenya is among the top ten avocado exporters in the world and the top exporter in Africa. There is a rising demand for good quality avocados in the domestic market in Kenya and globally. Food safety is also increasingly becoming a big concern for consumers of fresh food in local and domestic markets. …