Most food & agribusiness stakeholders (entrepreneurs in particular) agree that it is not only difficult to innovate new products and technology, but also to realize its true market potential. A lack of market and/or supply partnerships, i.e. a robust and committed value chain, is often cited as the reason …

The economic situation of Europe and growth of employment largely depends on small sized and medium sized enterprises that provides around 4 million jobs every year. Young people face increasing difficulties in finding jobs and therefore there is a pressing need to promote entrepreneurship. Entrepreneurial …

Twee jaar draaide het project Slim Organiseren in het MKB. Studenten en docent-onderzoekers gingen bij twintig bedrijven aan de slag om de bedrijfsvoering en de productieprocessen te verbeteren. Gaandeweg ontstond een duurzaam en stabiel bedrijvennetwerk. Film in het kader van het project Van Weten naar …

Conference report ´The Musician as Creative Entrepreneur´, Polifonia 3, The Hague (NL), 19-20/9/2014.

Congres 'Slim Organiseren in het MKB' georganiseerd door het Kenniscentrum Arbeid op 4 februari 2014. Hanzehogeschool Groningen april 2014.

This chapter proposes an integrated perspective on institutional work as ingenious actions of entrepreneurs for the purpose of opportunity development. Ingenuity refers to actions undertaken by entrepreneurs who work within ‘the institutional setting and uses this embeddedness by co-opting, coordinating, …

The goal of this research is to provide an advice for an independent product designer, on which branding strategies to use for the market launching of a product that he has recently developed. This thesis also gives answer to the research question “What is the most suitable online product branding strategy …

The content that has been written regarding this thesis report about personal branding should serve as a guideline for young entrepreneur and how they could be successful by using the personal branding strategy.. The content was written based on the following main question: why should young entrepreneurs …

This is a case study which discusses the journey of a successful Ethiopian dairy entrepreneur. It turned out that the inclusiveness of the small holder farmer into the chain with fair incentive sharing mechainsms and guarenteed market access made her chain more efficient, reliable and profitable.

Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …