Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

Abstract Background Dermoscopy is known to increase the diagnostic accuracy of pigmented skin lesions (PSLs) when used by trained professionals. The effect of dermoscopy training on the diagnostic ability of dermal therapists (DTs) has not been studied so far. Objectives This study aimed to investigate …

There is an ongoing transition towards renewable energy sources in order to combat climate change. National power grids are suffering due to the rapid introduction of new energy sources and have other disadvantages. Local Energy Systems (LESs) are a beneficial example of an off-grid energy systems that …

This report addresses the pressing issue of digital readiness among small and medium-sized enterprises (SMEs) in the hospitality industry in The Netherlands. The research explores the barriers and enablers of digital adoption and aims to identify strategies to enhance digital readiness. The significance …

The SDGs provide an important framework for businesses to address sustainable development and grand challenges (Kolk, Kourula and Pisani, 2017; Montiel et al, 2021) and SMEs, as major contributors to economic and entrepreneurial activity, are key actors in achieving national SDG targets (Sonntag et al, …

Veel mkb-bedrijven zijn relatief goed door de coronacrisis gekomen, maar zijn ze ook klaar voor de volgende crisis? Arjen van Klink onderzocht als lector Next Strategy met studenten van Hogeschool Rotterdam de toekomstbestendigheid van mkb-bedrijven in de regio Rotterdam en beschouwt in hoeverre ondernemingen …

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

Nowadays, Nature-Based Solutions (NBSs) are developing as innovative multifunctional tools to maximize urban ecosystem services such as storm water preservation, reduction of runoff and flood protection, groundwater pollution prevention, biodiversity enhancement, and microclimate control. Gdańsk is one …