We examine how project complexity influences the choice of a project management strategy and present a framework that facilitates managers in selecting a suitable project management strategy. We distinguish the complexity of project domains from two dimensions, the degree of structural complexity and …

This report addresses the pressing issue of digital readiness among small and medium-sized enterprises (SMEs) in the hospitality industry in The Netherlands. The research explores the barriers and enablers of digital adoption and aims to identify strategies to enhance digital readiness. The significance …

Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

Abstract Background Dermoscopy is known to increase the diagnostic accuracy of pigmented skin lesions (PSLs) when used by trained professionals. The effect of dermoscopy training on the diagnostic ability of dermal therapists (DTs) has not been studied so far. Objectives This study aimed to investigate …

There is an ongoing transition towards renewable energy sources in order to combat climate change. National power grids are suffering due to the rapid introduction of new energy sources and have other disadvantages. Local Energy Systems (LESs) are a beneficial example of an off-grid energy systems that …

The SDGs provide an important framework for businesses to address sustainable development and grand challenges (Kolk, Kourula and Pisani, 2017; Montiel et al, 2021) and SMEs, as major contributors to economic and entrepreneurial activity, are key actors in achieving national SDG targets (Sonntag et al, …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

Strategy, the link between mission and operational plans to improve an institution’s performance, is a critical element to the future success of higher education (HE). Hoshin Kanri (HK), the application of Lean principles and practices to strategy development, deployment, and management, is a systematic …

The following study commissioned by Norbert Verheijen, explores how Petruz, a superfood company, looking to enter the market and sell their products in the Netherlands, can overcome the difficulties and risks that entering a new market brings, to ensure the success of the company’s expansion. Due to …