Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

In Amsterdam we have been working with a diversity of partners in the city for more than a decade now. Our study and research in our research group Cities & Visitors have been focused on the image and reputations of our cities, including the image and reputation of different areas of the city itself. …

The UNLOCK project - Creativity through game-based learning at higher education – aims to equip HEIs to design, set and facilitate escape room games in their learning experiences, to foster the creativity and other entrepreneurial skills of HEI’s students. The UNLOCK project will provide the context, …

The concept of autonomy has received considerable attention in both –philosophy and psychology. From the perspective of philosophy, autonomy refers to self-governance of one’s actions. In psychological theory, the focus has been more on human beings striving to experience autonomy and self-determination. …

AbstractIn primary music education an important question is what school teachers can do to stimulate their students’ creative potential in music. To answer this question, looking closely into the creative processes happening in teacher-student interaction in the naturalistic setting of music lessons …

The report consists out of a qualitative research about the challenges Unilever managers run into and what their view is on creativity in the process.

Teams have the potential to offer greater adaptability, productivity and creativity than any one individual can offer and provide more complex, innovative and comprehensive solutions. This necessitates sharing and developing of knowledge at a team-level, fueling the thinking about and research on team …

With the development of content-generating Artificial Intelligence (AI) systems, such as generating images from a textual description, new possibilities for using such system in design processes arise. In this position paper, we argue that we need to explicitly incorporate children's values when we develop …

UNLABELLED: Public library makerspaces intend to contribute to the development of children from marginalized communities through the education of digital technology and creativity and by stimulating young people to experience new social roles and develop their identity. Learning in these informal settings …

In veel definities van creativiteit wordt creatief denken beschouwd als iets dat zich enkel in het hoofd afspeelt, zonder dat de rol van het lichaam en de omgeving wordt meegenomen. Door deze eenzijdige definitie van creatief denken te hanteren blijven kansen liggen om in verschillende vakken op de basisschool …