Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Media Markt : towards sustainable enterprise
B.A.M.M. Kuijpers (Begeleider); Marjolijn Ghijsen (Student)
Entrepreneurship in the network economy
Velthuijsen, Hugo (New Business & Ict); de Graaf, Frank Jan; Zhang, Henry; Zhao, Ruimei
The balancing act of optimised value creation
Gilbert Silvius (Lector); Anand Sheombar (Lid Lectoraat); Kobus Smit (Lid Lectoraat)
Design science research approach a way for implementing competence based internships
Wouter van Rennes; Josephine Lappia (Lid Lectoraat)