Dieses bei Studierenden beliebte Lehrbuch führt praxisorientiert in das Marketing ein. Im Fokus steht dabei das (klassische) Konsumgütermarketing.

AIMS: To assess the interplay between hope and the information provided by health care professionals. BACKGROUND: Earlier research learned that hope is crucial for relatives of traumatic coma patients. Also it has been reported that the need for information is extremely important for relatives of critically …

In this study, the authors examined the process that family members go through when they are confronted with traumatic coma. They conducted 24 semistructured interviews with 22 family members of 16 coma patients and analyzed the data using the constant comparative method as proposed by grounded theory. …

In a real-world environment a face detector can be applied to extract multiple face images from multiple video streams without constraints on pose and illumination. The extracted face images will have varying image quality and resolution. Moreover, also the detected faces will not be precisely aligned. …

It is widely accepted that the application of new information technologies has a significant impact on today's warfare and crisis management and that this impact will only grow in the near future. This article examines several advantages and disadvantages of these technological developments with regard …