Article (Dutch) in newspaper Friesch Dagblad on the relationship between musicians and their audiences.

‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

Greece has been facing serious image problems since the start of the economic crisis a few years ago, particularly relating to issues of untrustworthiness and corruption. It is a matter that has affected the country in many ways and the improvement of the image would lead to major benefits, especially …

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

The main objective of this study was to explore the online tools and techniques that independent documentary makers can use to make their productions more interactive and engaging. The research was conducted with an international documentary audience and international documentary producers in mind, and …

Guest lecture in entrepreneurship course of bachelor of Music, Prince Claus Conservatoire, Groningen.

For this exploratory study we aim to provide knowledge and insights concerning the processes of setting up, implementing and managing online communities as a part of the product/services offer of media companies. The goal is to increase their reach amongst target groups, to strengthen involvement with …

What potential audience members do with music – and what music does for them. Presentation Sarajevo, 12-2-2014.

Dit essay werd uitgegeven ter gelegenheid van de installatie op 25 juni 2014 van Evert Bisschop Boele als lector ‘New Audiences’ van het lectoraat Lifelong Learning in Music, Kenniscentrum Kunst & Samenleving/Prins Claus Conservatorium, Hanzehogeschool Groningen.

This essay is published for the occasion of the inauguration of Evert Bisschop Boele on June 25, 2014 as professor ‘New Audiences’ of the research group Lifelong Learning in Music, Centre of Applied Research and Innovation Art & Society/Prince Claus Conservatoire, Hanze University of Applied Sciences …