This book has been written for musicians who want to engage with audiences beyond the concert hall and other traditional venues. The study is equally worthwhile for conservatoires and music academies aiming to change the increasingly unrealistic goal of training young musicians solely for the stage. …

Today community engagement through music is becoming more and more widespread in many countries and this creates important new professional opportunities and challenges for musicians. Often this type of work is part of a portfolio career, combined with for instance a part time job in an orchestra or …

Technologies that were initially developed to be applied within the domain of video games are currently being used in experiments to explore their meaning and possibilities for cinema and cinema audiences. In this position paper we examine how narrativity, interactivity and engagement are mutually reshaped …

Presentatie in Management Team over proefschrift en de gevolgen daarvan voor het conservatorium.

The main purpose of this report was to research how to increase art house ticket sales and visits by optimizing current marketing methods used to position independent films in the Netherlands. The perspective of the art film audience was taken during this research and their motivations to visit art houses …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent developments. …

New audiences and innovative practice. Presentation Joint Master Programme.

This study focuses on the uses and functions of music in the life of individuals in the province of Groningen at the beginning of the twenty-first century. The study is an ethnomusicological study representing the sub-discipline of ethnomusicology-at-home. It uses Andreas Reckwitz’ formulation of practice …

The European music profession is rapidly changing and suggests more flexible career patterns and a need for transferable skills and lifelong learning strategies. Musicians collaborate increasingly with practitioners in other arts and societal cross-sector settings. This reality holds challenges and implications …