In this paper, we provide a concrete case study to better steer corporate reputation management in the light of recent proliferation of AI-generated product reviews. Firstly, we provide a systematic methodology for generating high quality AI-generated text reviews using pre-existing human written reviews …

Attracting the best candidates online for job vacancies has become a challenging task for companies. One thing that could influence the attractiveness of organisations for employees is their reputation that is an essential component of marketing research and plays a crucial role in customer and employee …