Tang Ping (躺平, TP), or “lying flat,” has emerged among Chinese youth as an embedded response to overwork, involution, blocked mobility, and declining confidence that sustained effort will secure adult roles and material stability. This Perspective asks what may happen when institutions and platforms …

Intercultural communication education (ICE) is often viewed as the transfer of stable knowledge, skills, and dispositions. Classroom interaction, as an important component of education, is, however, highly relational and deeply contextual. This paper proposes a novel perspective on ICE by integrating …

Manufacturing firms are increasingly adopting AI to improve inspection, maintenance, scheduling, robotics, digital twins, knowledge management, and supply chain coordination. However, these applications do not automatically create human-centered progress. Without deliberate organizational maturity, AI …

Zhang Xuefeng (1984–2026) was a prominent Chinese education entrepreneur, lecturer, social-media influencer, and education consultant known for offering blunt, employment-oriented advice on university choice, major selection, and career planning. His public influence made visible a broader social problem: …

Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

The Developmental Model of Intercultural Sensitivity (DMIS) has been widely used to conceptualise changes in how individuals experience cultural difference, typically described as a progression from ethnocentric toward ethnorelative orientations. While the model’s value is considerable, its common interpretation …

Intercultural literature often treats ethnocentrism and ethnorelativism as opposite ends of a single continuum. This paper challenges that assumption by adapting Herzberg’s two-factor theory to propose a dual-spectrum model: (1) a “hygiene” axis (ethnocentrism ↔ absence of ethnocentrism) that prevents …

Purpose: To suggest how business schools can respond when generative AI automates routine, entry-level tasks and erodes early-career opportunities. The paper addresses a focused question: What can a business school do when graduates’ entry-level jobs are replaced or reconfigured by AI? Approach: This …