Grounded in the Stereotype Content Model, Risk Perception Theory, Technology Acceptance Model, and Relational Embeddedness Theory, this research delves into the relationship between chatbot conversation styles, customer risk, and the mediating role of chatbot acceptance and tie strength in online shopping. …

Post-training quantization reduces the computational demand of Large Language Models (LLMs) but can weaken some of their capabilities. Since LLM abilities emerge with scale, smaller LLMs are more sensitive to quantization. In this paper, we explore how quantization affects smaller LLMs’ ability to perform …

Social media firestorms pose a significant challenge for firms in the digital age. Tackling firestorms is difficult because the judgments and responses from social media users are influenced by not only the nature of the transgressions but also by the reactions and opinions of other social media users. …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

Companies use crowdsourcing to solve specific problems or to search for innovation. By using open innovation platforms, where community members propose ideas, companies can better serve customer needs. So far, it remains unclear which factors influence idea implementation in crowd sourcing context. With …

The movie industry, like any other cultural industry, is often viewed as highly ambiguous, risky and uncertain. As a part of serving customer’s new preferences and searching for novelty, movie producers sometimes choose to switch and explore a new genre. By examining the sample of 2084 movies (produced …