Mind perception of avatars: a focus group study
K. Mazerant-Dubois; A.P. Schouten; S.B.T. Smit; Z.M.C. van Berlo; L.M. Willemsen
Striving for more than just profit: examining the relationship between cause-related brand posts and social media engagement
S.B.T. Smit; K. Mazerant-Dubois; K.S. Klaassen; L.M. Willemsen
Purpose communicatie: consistent en met commitment
K. Mazerant-Dubois; K.S. Klaassen; S.B.T. Smit; L.M. Willemsen; C. Noordegraaf; C. Burgers






























