This applied research is an attempt to analyse the effectiveness of milk marketing and facilitate developing a sustainable milk value chain for dairy farmer’s groups in Punakha district. Both quantitative and qualitative methods of survey, key informant interviews and focus group discussion were used …

Dairy farming in Punakha District is kept mainly for subsistence; however, the trend is picking up towards commercialisation. The demand for dairy products in the market is also increasing with high marketing scope, mainly from urban settlement and neighbouring district. However, the concept of the formal …