Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

Individuals in multiproblem situations frequently seek frontline legal support. The support by frontline legal professionals is limited by its focus on the legal issue instead of the underlying problems. A strong focus on client values – i.e. on the outcome that these services yield in the client’s perception …

This study explores the evaluation of research pathways of self-management health innovations from discovery to implementation in the context of practice-based research. The aim is to understand how a new process model for evaluating practice-based research provides insights into the implementation success …

This study offers insights into when brand marketing should be aligned with personality traits and human values, respectively.

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

Background Literature on self-management innovations has studied their characteristics and position in healthcare systems. However, less attention has been paid to factors that contribute to successful implementation. This paper aims to answer the question: which factors play a role in a successful implementation …

Dit discussiestuk heeft als doel de dialoog over een 3e cyclus in het hbo te faciliteren. Een 3e cyclus is een nieuwe tak aan het hoger beroepsonderwijs in Nederland en het ontwerpen en uitvoeren van dit onderwijs vraagt een proces van samen ontwikkelen, leren en evalueren. Er moet veel worden uitgezocht, …

Social media are increasingly populated with brand messages that are linked to timely events, a practice that is also known as real-time marketing (RTM). In this study, we examine whether RTM is an effective strategy to boost sharing behaviour, and if so, what moment- and content-related characteristics …

Mensen die bij Het Juridisch Loket aankloppen hebben vaak meerdere problemen. Hun juridische hulpvraag wordt meestal wel aangepakt, maar hun andere problemen, zoals schulden, armoede en werkloosheid, blijven bestaan en leiden vaak tot nieuwe juridische kwesties.

Het tweejarige onderzoeksprogramma The Network is the Message richt zich op de effectiviteit van sociale media: wanneer zijn sociale media effectief, wat bepaalt die effectiviteit en hoe kunnen we dit meten? Startpunt in deze management summary van thema 2 ‘meten is nog niet weten’ is het inzicht dat …