Much research has been done on mergers and acquisitions, their implementation and impact. However, there still are questions to ask, especially when looking at specific industries or departments. For that reason, the objective of this report is to provide a methodology that helps planning departments …

This thesis focuses on the millennial generation and their choice of restaurants in the city of Leiden, The Netherlands. It is vital for restaurants to understand the needs and demands of this demographic group since it will be the second largest demographic group. The objective of this research was …