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Avoiding the greenwashing trap: between CSR communication and stakeholder engagement

Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; Elving, Wim (Communication, Behaviour & Sustainable Society)

The paper analyses key elements of communication that may lead to accusations that a company is engaging in practices of greenwashing failing to create stakeholder engagement. According to sensemaking and sensegiving approaches, the theoretical foundations that underpin the concepts of corporate social …

2016AlgemeenArtikel

Corporate Communication and CSR; comparing Italian and Dutch energy companies on anti-greenwashing strategies.

Vollero, Agostino; Siano, Alfonso; Palazzo, Maria; Elving, Wim (Communication, Behaviour & Sustainable Society)

2011AlgemeenConferentiebijdrage

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Avoiding the greenwashing trap: between CSR communication and stakeholder engagement

Corporate Communication and CSR; comparing Italian and Dutch energy companies on anti-greenwashing strategies.

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