Manufacturing firms are increasingly adopting AI to improve inspection, maintenance, scheduling, robotics, digital twins, knowledge management, and supply chain coordination. However, these applications do not automatically create human-centered progress. Without deliberate organizational maturity, AI …

Generative AI (Gen AI) has been rapidly changing the tourism industry, not only globally but also in Vietnam, and especially in the context of Gen Z travelers changing the future of the tourism industry as they are digital natives and are already using Generative AI (Gen AI) for travel purposes. In addition, …

Aletta Smits, professor in Human Centred Technology, zoomed in on human-AI interaction: how to give people autonomy and control. She introduced us to terms like recommender systems: any tool that helps you select one or more from a host of options; and decision support systems: any tool that helps you …

We are pleased to present this Book of Proceedings following the international conference “Innovating Health & Daily Life through Living Labs”, co-organised by the Dutch Empathic Environment Living Labs (DEEL Academy) and the European Network of Living Labs (ENoLL). The two-day event took place in May …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

This paper investigates the role of conversational AI in improving the quality of decision-making across different stages of the process. Drawing on an experimental study involving 113 students in Dutch higher education, participants engaged in a simulated business challenge using three approaches: no …

As artificial intelligence (AI) reshapes hiring, organizations increasingly rely on AI-enhanced selection methods such as chatbot-led interviews and algorithmic resume screening. While AI offers efficiency and scalability, concerns persist regarding fairness, transparency, and trust. This qualitative …

The integration of big data and artificial intelligence into modern systems has profoundly influenced societal structures causing significant ethical challenges. This paper investigates the role of professional oaths in mitigating these threats by focusing on Dutch data professionals. Through a two-phase …

Trust in AI is crucial for effective and responsible use in high-stakes sectors like healthcare and finance. One of the most commonly used techniques to mitigate mistrust in AI and even increase trust is the use of Explainable AI models, which enables human understanding of certain decisions made by …

This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …