Emerging technologies like artificial intelligence and augmented/virtual reality come with many ethical and societal questions. In order to develop applications based on these technologies responsibly, businesses, governments and knowledge institutions are increasingly working together, and sometimes …

The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform …

De versmelting van mens en machine zal door ontwikkelingen als AR, VR, Robotica en AI steeds groter worden. Daarnaast zien we dat het risico dat vooroordelen (veelal onbewust) in onze systemen terecht komen groter wordt met de komst van meer datagedreven systemen. Deze twee ontwikkelingen maken dat we …