Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Nederland streeft ernaar in 2050 volledig circulair te zijn waarin concrete projecten zoals de Circulaire Ambachtscentra en -netwerken een belangrijke rol spelen. Maar hoe stem je een nieuw circulair ambachtscentrum af op deze bestaande initiatieven die de gemeente al rijk is? Samen met de onderzoekers …

Traditional non-linear models offer Dutch municipalities limited insight into the social behaviour of local stakeholders, even though this behaviour largely determines the success of policies in complex sociotechnical systems. This study addresses the following research question: “How can an agent-based …

Neighbourhood as a Biotope (Wijk als Biotoop - WaB) focuses on enhancing biodiversity in urban areas by fostering collaboration between people, nature, and technology. The project brings together 15 partners, including municipalities, nature foundations, technology companies, and diverse groups of residents, …

How do citizens, designers, policymakers, and local entrepreneurs actually work together in ways that are inclusive, sustainable, and effective? Collaboration in urban innovation is often treated as a matter of method or structure, but what happens when timelines clash, trust falters, or understanding …

Placemaking Week Europe is an annual festival that brings together 700+ placemakers, urbanists, city officials, and community leaders from across Europe and beyond. Placemaking Week Europe is created in the spirit of collaboration and inspiration and it has proven to be a vital platform to share best …

Wood is an increasingly demanded renewable resource and an important raw material for construction and materials. Demands are rising, with a growing attention for re-use and upcycling, opening up opportunities for new business models, empowered by the use of digital design and technologies. A KPI framework …

Image it is 2100 and half of the Netherlands has flooded. How will such a disaster influence how we see ourselves and our society and result in new design principles for the much-needed new cities? By combining several sources (e.g. the WUR and PBL future scenario's) and based on his view on the newly …

This thesis explores how column placement in a semi-sunken parking garage can be optimised to enhance traffic flow, maximise parking capacity, and reliably transfer structural loads from four residential floors above. The project is based on the Sea & City development in Vlissingen, the Netherlands—a …

Already for many centuries the only hill castle of the Netherlands is kept in the present picturesque, yet ruined state. Its fate was sealed by historic twists, which brought the willful loss of its strategic status. Today the site is protected by the monumental ruins and is conserved as part of the …