Presentatie bij het congres van de School of Management, University of Bath, UK. "CSR Communication for a World in Crisis"

Research paper presented at the 24th International Public Relations Research Symposium BledCom 2017 "CSR in Hypermodern Times", June 29 - July 1, 2017, Bled, Slovenia.

The international transfer of employee-oriented CSR practices: an SME perspective.Will multinational SMEs use internationalisation to achieve labour cost savings at the expense of employees both in their home country and abroad or will they transfer their existing employee-oriented practices to their …

The purpose of this paper is to conceptualise the extent to which partnerships with non-governmental organisations (NGOs) are a necessity for successful efforts of businesses in the area of corporate social responsibility (CSR). The main findings are based on an analysis of existing literature on NGO …