In the era of Industry 4.0, data has become a critical driver of innovation and competitiveness in manufacturing. The up-take of technologies such as IoT, AI, and robotics has led to an unprecedented explosion of data, offering transformative opportunities for process optimization, product quality enhancement, …

This research is conducted within the company context of Grosso Moda to investigate how the accuracy of digital garment simulation of suiting styles can be improved so that the product development process can replace physical samples with digital ones to improve efficiency while reducing time and costs. Suiting …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …