Dear Reader, Welcome to Sustainable EU Economy. This book is more than a textbook—it is an invitation to explore how the European Union shapes business, society, and sustainability in today’s interconnected world. My hope is that it will inspire you to think critically, engage actively, and see how Europe’s …

Food loss and waste (FLW) remains a critical global challenge, particularly in the food and beverage (F&B) sector, where small and medium-sized enterprises (SMEs) operate under tight margins and fragmented supply chains. This study investigates how F&B SMEs in the Netherlands address sustainability (including …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Over the last few years, the term “smart cities” has gained traction in academic, industry, and policy debates about the deployment of new media technologies in urban settings. It is mostly used to describe and market technologies that make city infrastructures more efficient, and personalize the experience …