The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform …

Digital Humans are the new way to personalize digital interactions with your customers while building trust and rapport. Because the prove of innovations is in the numbers, in this session Guido Jongen (founder of Virtually Human) and Lotte Willemsen (Professor on the Rotterdam University of Applied …

This paper explores the nexus between digital transformation and cybersecurity, examining professional perceptions of these intertwined concepts As Industry 4.0 reshapes organizations and society, digital technologies and connectivity become pivotal. Businesses adopting e-business and cloud computing …

Screentime Airtime Facetime: Practicing Hybridity in the Cultural Field is the final publication of Going Hybrid, an applied research program on the future of hybridity in the cultural field. How could Covid-triggered innovations in digital cultural programming be turned into durable ways of high-level, …

The logistics sector is continually seeking innovations to improve service productivity and profitability in freight transport, such as reduced fuel consumption and automation in warehouses. However, the road transport sector in Europe currently faces challenges such as a shortage of drivers, unused …

This paper introduces the open-source Urban Belonging (UB) toolkit, designed to study place attachments through a combined digital, visual and participatory methodology that foregrounds lived experience. The core of the toolkit is the photovoice UB App, which prompts participants to document urban experiences …

This study focuses on the packaging asset development process at MetaChef, a company that provides a platform for 3D digital twins of food products by using photogrammetry technologies. While having a well-defined and effective product processing pipeline, their packaging pipeline needs to be outlined …

Innovations in digital storytelling techniques have spurred on the development of new journalistic and audience practices. The production processes of interactive and immersive journalistic narratives are highly technological and require specialist knowledge of both journalism and design, and require …

This study of Windesheim University, lectorate Educational innovations and ICT, explored how, under pressure from the COVID-19 measures taken to avoid physical contact, an online learning environment for part-time bachelor’s degree students was realized and to what extent this online learning environment …

Abstract The emergence of new technologies such as mp3 and music streaming, and the accompanying digital transformation of the music industry, have led to the shift and change of the entire music industry’s value chain. While music is increasingly being consumed through digital channels, the number of …