Deze infographic geeft MKB‑ondernemers met een online platform in één oogopslag inzicht in de belangrijkste verplichtingen uit de Digital Services Act (DSA). De informatie is bewust kort, helder en praktisch geformuleerd, zodat ondernemers snel kunnen zien wat er van hen wordt verwacht. Elk thema wordt …

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

Bynder is a Software as a Service company that develops and provides a Digital Asset Management tool. It was founded in 2012 in Amsterdam and it currently consists of 275 employees in offices in Boston, Amsterdam, Rotterdam, London, Barcelona, and Dubai. The business participates in several events from …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …