This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

The shift from linear to circular business models is critical for sustainability in the construction and manufacturing sectors in the Netherlands. However, many companies face significant challenges in making this transition, including financial constraints, cultural resistance, and regulatory hurdles, …

Deze scriptie gaat over de online marketingstrategie en directe salesstrategie van honden- en kattenvoermerk Arion. Ook wordt er gekeken naar de concurrenten Riverwood en Just Russel. In dit onderzoek is er een literatuuronderzoek gedaan, sociale media analyse, A/B-test en interviews onder de winkeliers …

For the Dam tot damloop, a running event with 36,757 participants and 115,000 visitors, both an economic impact analysis (IEA) and a social cost benefit analysis (SCBA) are made to study the (broader) economic effects. Three overlapping geographical regions are studied and two new estimates of non-market …

Hoewel consumenten aangeven duurzame aspecten van kleding belangrijk te vinden, vertaalt dit zich niet direct in de aankoop van meer duurzame kleding. Uit een enquête van TMO Fashion Business School onder de klanten van mkb multi-brand fashionretailers (steekproefgrootte= 363) blijkt dat 61% van de ondervraagden …

The recent bank collapses and bailouts highlight the fragility of the banking system and our bank deposits. The digital euro is an opportunity to reconfigure our monetary system to serve the interests of people and society, by making money safer and more inclusive. However, the European Central Bank’s …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Few people I know act likea magnet in the way Laura does. If you hear her speak, see her move, enjoy her smile - you can't help but want to be a part of what makes her heart beat faster. She radiates passion for her dream topic biomimicry and before you know it you're caught in that dream. From the day …

Veel studenten stoppen met het hoger onderwijs vanwege een verkeerde studiekeuze. Expeditie Noord lost dit probleem op door middelbare scholieren te ondersteunen bij hun studiekeuze. Echter merkte Expeditie Noord dat het aantal aanmeldingen voor de ondersteunende trajecten afnam. Dit komt mede doordat …