Purpose: Employer branding (EB) has become a powerful tool for organizations to attract employees. Recruitment communication ideally reveals the image that companies want to portray to potential employees to attract talents with the right skills and competences for the organization. This study explores …

Demographic change, generational shifts and fierce competition on the labour market present companies with major challenges and make it difficult for them to attract and maintain suitable personnel (Bundesagentur für Arbeit 2019, 5). The demographic change is already far advanced in Europe and has …

De organisatie shopware AG is met zijn software 'Shopware ' een van de grootste innovatiedrivers in de Duitse e-commerce. Het bedrijf heeft de ambitie om te groeien en zijn missie te realiseren om de digitale handel radicaal te veranderen en trendsettende e-commerce oplossingen te creëren. Om state-of-the-art …