This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

Tijdens mijn stage heb ik een onderzoek uitgevoerd in opdracht van Port4Growth. Het resultaat is een adviesrapportage met antwoord op de hoofdvraag: Op welke manier kan Port4Growth het online kanaal inzetten om het klantcontact te verbeteren en de conversie naar memberships te verhogen? Op grond van …