A social media architect is an appealing new profession that entails crossovers between communication and IT & Design. There are no study programmes for this job. Important questions are how to interest secondary school pupils for such a new job, and how to prepare them for these jobs or jobs that …

Digitization pervades all economic sectors. In this research project of Avans University of Applied Science the main question was “What will be the effects of digitization on the HRM profession?” The methodological approach was threefold. A theoretical concept of digital impact on the HRM profession …