Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

As the world is going towards global interconnectedness, recovering from COVID-19, there seems to be a human value shift towards creativity, a need for authenticity, self-actualization and sustainability. Reflecting upon this, the way that is looked at wellbeing and wellness tourism, takes a turn. With …

Chapter 39 in Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they …