It takes time to tango: The relative importance of values versus traits in consumer brand relationships
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); Thomas J.L. van Rompay (Onderzoeker); Ad Pruyn (Onderzoeker)
Antecedents of trust in the sharing economy
Maarten ter Huurne (Lid Lectoraat); Amber Ronteltap (Lid Lectoraat); Rense Corten (Onderzoeker); Vincent Buskens (Onderzoeker)
Optimising Nokia's marketing approach based on consumer behaviour
José Hoogland (Student); P.M. Koelemij (Begeleider)
Why do consumers buy socially responsible products
Dr. Robert Gielissen (Docent)