HBO Kennisbank

2 Resultaten

Sorteer op:

Zocht je misschien: management1, managements?

Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market

Annuska Toebast; M.P.N.C. Soyer; Tijs Timmerman; M.P. Hekkert; K.L. van den Broek

Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

2025-10-28Economie & ManagementArtikel

Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market

Annuska Toebast (Onderzoeker); Mirella Soyer; Tijs Timmerman (Lector); Marko P. Hekkert; Karlijn L. van den Broek

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

2025Economie & Management; …Artikel

Vorige Volgende

Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market

Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market

Over HBO Kennisbank