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An exploration of the impact of artificial intelligence (AI) and automation for communication professionals

López Jiménez, Eduardo Alejandro; Ouariachi Peralta, Tania (Communication, Behaviour & Sustainable Society)

Purpose: Artificial intelligence (AI) and automation are currently changing human life with a great implication in the communication field. This research focusses on understanding the current and growing impact of AI and automation in the role of communication professionals to identify what skills and …

2021-06-04Information Technology; …Artikel

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About HBO Kennisbank

The HBO Kennisbank makes material form universities visible and available for exchange en re-use. The HBO Kennisbank is an important access point that leads you to the results of research from universities of applied sciences in the Netherlands.

HBO Kennisbank provides access to the publications of 26 universities of applied sciences

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HBO's largest educational database

A wide variety of subjects

Freely accessible