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What sustainable fashion retailers presume about consumer motivations and how they try to persuade consumers to purchase their product

Annuska Toebast (Onderzoeker); K.L. van den Broek (Onderzoeker); Tijs Timmerman (Lector)

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

2023Economie & ManagementConferentiebijdrage

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What sustainable fashion retailers presume about consumer motivations and how they try to persuade consumers to purchase their product

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