The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

The following research was carried out as a graduation project and done on behalf of The European eCommerce and Omni-Channel Trade Association(EMOTA). EMOTA is a lobbying firm that works to promote eCommerce in the European Union by helping policy makers eradicate trade barriers. The main research question …

Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch …

In 2015, the European Commission has outlined the institution’s strategy on reaching a harmonized Digital Single Market by focusing on a set of issues, many of which are targeted towards eCommerce. However, this is a global industry which sparked new technologies, industries, services and products while …