The maritime industry faces increasing demands for continuous professional development due to rapid technological advancements, evolving safety regulations, and the need for a proactive safety culture (Caesar, 2023; Parviainen et al., 2018). Yet, seafarers often encounter barriers such as long working …

In times of profound technological and societal change, the capacity of family firms to innovate is critical for both performance and long-term survival. Yet innovation research often emphasizes observable outcomes, obscuring the organizational abilities that enable sustained innovation across generations. …

Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

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