Social entrepreneurs grow their enterprises while making do with what is at hand, which is the core principle of social bricolage. However, the extent to which social entrepreneurs enact social bricolage at different stages and how social bricolage is practiced in day-to-day operations in unexplored …

The fashion industry is among the most polluting sectors worldwide. Each year, more than 92 million tons of textile waste are generated globally, while the number of wears per garment continues to decline. In the Netherlands, on average a person owns approximately 173 clothing items, purchases about …

This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Vlissingen is turning into an unattractive student city with an increasing student outflow due to several factors like the ‘Wet Internationalisering in Balans’ (a national policy affecting international education), few educational institutions, limited variety of study programs, limited nightlife and …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

With growing environmental concerns, upcycling has become an important theme in literature and practice. Upcycling can help slow and close resource cycles through product life-extension. Cities offer opportunities for upcycling initiatives and seek to tackle challenges in urban solid waste management …

Social entrepreneurs grow their enterprises while making do with what is at hand, which is the core principle of social bricolage. However, the extent to which social entrepreneurs enact social bricolage at different stages and how social bricolage is practiced in day-to-day operations in unexplored …

Indigenous tourism plays a crucial role in sustainable development, cultural heritage preservation, and social equity. However, the integration of innovation in Indigenous tourism remains fragmented and underexplored. This research employs the Theory, Context, Characteristics, and Methodology (TCCM) …

lorio, the newly opened restaurant at The Charles Hotel in Munich, is currently faced with the challenge of not meeting its targeted average spend per guest. As a result of a drastic reduction in seating capacity – from 35 to 16 tables – due to a complete restaurant design, management is under pressure …