Generative AI (Gen AI) has been rapidly changing the tourism industry, not only globally but also in Vietnam, and especially in the context of Gen Z travelers changing the future of the tourism industry as they are digital natives and are already using Generative AI (Gen AI) for travel purposes. In addition, …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This thesis explores how independent editorial formats—specifically “Ich will nicht nach Berlin”— can be used to challenge dominant perceptions of urban spaces and resist the cultural narratives that often accompany gentrification. Using the Ruhrgebiet in Germany as a case study, the project takes the …

This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

"Europe’s energy transition requires not only technological innovation but also new educational approaches that equip future professionals to navigate complex social, technical, and governance challenges. This expert article examines how students from Avans University of Applied Sciences contribute to …

This research investigates how Visser & Van Baars, a Dutch recruitment agency specialised in data and analytics, can strengthen its differentiation in the fragmented IT recruitment market by enhancing the quality and consistency of its client partnerships. Amid growing competition and increasing client …

Many European cities have recently experienced anti-tourism protests, as a result of unmanageable flows of tourism. Residents increasingly voice their dissatisfaction. Amsterdam, one of Europe’s most popular tourist destinations, benefits financially and culturally from international visitors, yet faces …

As artificial intelligence (AI) reshapes hiring, organizations increasingly rely on AI-enhanced selection methods such as chatbot-led interviews and algorithmic resume screening. While AI offers efficiency and scalability, concerns persist regarding fairness, transparency, and trust. This qualitative …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …