Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

As artificial intelligence (AI) reshapes hiring, organizations increasingly rely on AI-enhanced selection methods such as chatbot-led interviews and algorithmic resume screening. While AI offers efficiency and scalability, concerns persist regarding fairness, transparency, and trust. This qualitative …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

"Europe’s energy transition requires not only technological innovation but also new educational approaches that equip future professionals to navigate complex social, technical, and governance challenges. This expert article examines how students from Avans University of Applied Sciences contribute to …

Critical approaches to diversity, equity, and inclusion (DEI) in higher education are crucial for fostering inclusive learning environments. This paper examines student perceptions of diversity in a communication science department at a large Western European research university. Building on literature …

Currently, the Netherlands is still experiencing high levels of food waste, especially among young adults. Despite growing awareness on this topic, one specific group remains largely unexplored: Dutch vocational education (MBO) students. Therefore, this project explores the perceptions and current behaviour …

This study explores the perceptions of young people in Gitega, Burundi, regarding gendernorms and intimate partner violence against women (IPVAW), comparing in particularyoung people from Abatangamuco households with those from non-Abatangamucohouseholds. The Abatangamuco movement, a local initiative …

This study examines to understand community perceptions towards FGM in Garowe District, Somalia. FGM is deeply rooted in Somali culture, and it is viewed as a necessary rite of passage to maintain girls' purity, modesty, and marriageability. Despite increasing awareness of the serious health risks, such …