This research investigates the consumer behaviour of different generations towardsplant-based drinks in the Netherlands and Canada, aiming to provide insights for moreeffective generational marketing targeting. The research identifies the motives behindpurchasing decisions and highlights notable differences …

This research paper was written for [Company] which is a start-up company from Delft, The Netherlands. [Company] has developed an innovative new product in the MedTech industry which uses robotics and AI to deliver an autonomous Transthoracic Echocardiogram (an ultrasound scan of the heart). [Company] …

INTRODUCTION: The scored Patient-Generated Subjective Global Assessment (PG-SGA©) is a validated tool for the screening, assessment and monitoring of malnutrition, and triaging of interventions. It contains a patient-generated component and a healthcare professional (HCP)-generated component. AIM: To …

This idea of global citizenship is particularly important for the next generation of leaders and thinkers. As students in business schools around the world prepare for their careers, they are targeting not just their local communities, but the seven billion potential customers who make up our global …

While there is extensive research on how Russian interference – in particular Russian disinformation operation – has played out in different European countries, indications of Russian interference directly targeting EU, its institutions or policies received little attention. This paper argues why there …

Background Cardiac rehabilitation (CR) can reduce mortality and improve physical functioning in older patients, but current programs do not support the needs of older patients with comorbidities or frailty, for example due to transport problems and physical limitations. Home-exercise-based cardiac rehabilitation …

As multifunctional places that combine shopping and hospitality with public space and residential functions, urban consumption spaces are sites where different normative orders surface and sometimes clash. In Amsterdam, such a clash emerged over touristification of consumption spaces, eroding place attachment …

Background: Healthy development of children is under pressure. While governments, schools and organizations are trying to stimulate physical activity in children, reduce overweight and improve motor skills, they are facing challenges in finding effective strategies. The model proposed by Stodden et al. …

Background: Many international clinical guidelines recommend therapeutic exercise as a core treatment for knee and hip osteoarthritis. We aimed to identify individual patient-level moderators of the effect of therapeutic exercise for reducing pain and improving physical function in people with knee osteoarthritis, …

Cardiovascular diseases (CVDs) are by far the leading cause of death due to non communicable diseases in the world. The development of CVDs in many cases is caused by atherosclerosis. In atherosclerosis, plaques in blood vessels are formed by the excessive accumulation of lipids in the endothelial lining. …