INTRODUCTION: Physical Activity (PA) is essential for enhancing the physical function of pre-frail and frail older adults. However, among this group, PA-levels vary significantly. Identifying the factors contributing to these differences could support tailored PA interventions. This study aims to examine …

This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

Although near-peer role modeling (NPRM) has been suggested as an effective pedagogical intervention for boosting confidence, motivation, and self-efficacy, few studies have examined its connection with learner needs and well-being utilizing an established psychological framework. The present study investigates …

Biophilia, while often seen as a fashionable concept in design and architecture, goes well beyond being just a fad; rather, it is a necessity driven by deep human and ecological needs. In an era of rapid urbanization and increasing lifestyle-related health problems, as well as climate change and declining …

In today’s digital era, small and medium-sized enterprises (SMEs) are facing more cyber threats as they adopt new technologies. From data breaches to ransomware and phishing attacks, these risks are becoming more frequent and advanced. Unlike large companies, SMEs often don’t have the budget or cybersecurity …

For future generations to meet their needs, and to close the global inequality gap, we need to degrow. That is we need to reduce resource and energy consumption to bring the economy back into balance with the living world in a way that reduces inequality and improves human well-being (Hickel, 2020a,b). …

Local online retail platforms (LORPs) are gaining popularity as digital channels that can increase physical retail agglomerations’ attractiveness and viability by stimulating online sales and consumer footfall. However, insights are needed to enrich academic understanding and guide practitioners in their …

The aviation industry needs led to an increase in the number of aircraft in the sky. When the number of flights within an airspace increases, the chance of a mid-air collision increases. Systems such as the Traffic Alert and Collision Avoidance System (TCAS) and Airborne Collision Avoidance System (ACAS) …

This study focuses on forecasting tomato sap flow in relation to various climate and irrigation variables. The proposed study utilizes different machine learning (ML) techniques, including linear regression (LR), least absolute shrinkage and selection operator (LASSO), elastic net regression (ENR), support …

In the field of management science and business administration, the case method is gaining ground in research and in teaching. Case studies support on the one hand exploratory research and on the other hand problem-based teaching. However, we find that case research and case teaching remain unchained …