Measuring the experience of branded food products
Groen, B. (Brenda) (Researcher); Marle, R. (Rienk) van (Researcher); Thijssen, T.J.P. (Thomas) (Lector)
Parallel Trade : the pros and the cons within the context of the European market
Masha Boer (Student); P.M. Koelemij (Begeleider)
Social media & consumer conversation : how organisations can integrate social media to build and market their brand
Rianne Viveen (Student); E.C.J. Nieuweboer (Begeleider)
Bulgarian Rose Oil for the Japanese Joshi [how could the Japanese female fragrance market be successfullyu penetrated by Alteya's Bulgarian rose oil EdP refan Rose?]
Petar Mollov (Student); P.M. Koelemij (Begeleider)