This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This research report presents the development of a 5- to 7-day incentive program in Bulgaria for World Synergy Travel (WST), a leading tour operator and a provider of leisure travel programs in the country. It also underscores the growing interest in incentive travel and the potential for Bulgaria, an …

This Rеsеаrch Justificаtiоn dоcumеnt invеstigаtеs Billа Bulgаriа’s currеnt prоblеm rеgаrding thе tеndеr prоcеss in Cаtеgоry Mаnаgеmеnt. Thе rеsults shоw thаt thе dеpаrtmеnt is indееd fаcing sеvеrаl chаllеngеs. Thе whоlе tеndеr prоcеss is dеcеntrаlizеd, thеrе is nо stаndаrd prоcеdurе, аnd nо structurеd …

The continued use of plastic-based sachets presents both risks and opportunities for DEMAX AD. On the one hand, increasing regulatory scrutiny could result in financial penalties and reputational damage if the company fails to adapt. On the other hand, embracing sustainable alternatives could unlock …

This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

In de voorliggende studie schetsen we aan de hand van zowel kwantitatieve als kwalitatieve data een beeld van de positie waarin kinderen van arbeidsmigranten in Nederland opgroeien. Het is bijna twintig jaar geleden dat op 1 mei 2004 Polen toetrad tot de Europese Unie, later gevolgd door onder meer Bulgarije …

The company, Harbich Ltd., is engaged in the construction of residential buildings. Traditional building materials such as ceramic bricks, concrete and reinforcement are used for construction. Given the fact that the production of these materials requires a huge amount of resources makes them unsustainable …

“An Echo To Revive” reintroduces the idea of sports in the heart of the city of Varna, Bulgaria by making it an approachable and interesting subject within the public domain of the urban fabric. Positioned in a key location in the City centre, this intervention aims to connect three distinct areas which …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …