This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

In de allereerste aflevering van De Flexpert Podcast verwelkomt Lonneke Frie Theo Bakker. Theo vertelt over zijn loopbaan die begon met een studie theologie. Na verschillende carrièrestappen en een promotieonderzoek werkt Theo nu als Lector Learning Technology and Analytics bij De Haagse Hogeschool. …

This study investigates the Topological Tail Dependence (TTD) theory’s applicability to individual stock volatility and high dimensions. Utilizing a comprehensive dataset from the S&P 100, the research employs various methodologies to test the predictions and implications of the TTD theory. The theory’s …

Revolutionary advances in technology have been seen in many industries, with the IIoT being a prime example. The IIoT creates a network of interconnected devices, allowing smooth communication and interoperability in industrial settings. This not only boosts efficiency, productivity, and safety but also …

This study proposes a novel loss function for neural network models that explores the topological structure of stock realized volatility (RV) data by adding Wasserstein Distance (WD). The study shows that the proposed loss statistically significantly improves the forecast accuracy of neural network models …

Physical activity is crucial in human life, whether in everyday activities or elite sports. It is important to maintain or improve physical performance, which depends on various factors such as the amount of physical activity, the capability, and the capacity of the individual. In daily life, it is significant …

Process Mining can roughly be defined as a data-driven approach to process management. The basic idea of process mining is to automatically distill and to visualize business processes using event logs from company IT-systems (e.g. ERP, WMS, CRM etc.) to identify specific areas for improvement at an operational …

Although governments are investing heavily in big data analytics, reports show mixed results in terms of performance. Whilst big data analytics capability provided a valuable lens in business and seems useful for the public sector, there is little knowledge of its relationship with governmental performance. …

Big data analytics received much attention in the last decade and is viewed as one of the next most important strategic resources for organizations. Yet, the role of employees' data literacy seems to be neglected in current literature. The aim of this study is twofold: (1) it develops data literacy as …

Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …