This research investigates the consumer behaviour of different generations towardsplant-based drinks in the Netherlands and Canada, aiming to provide insights for moreeffective generational marketing targeting. The research identifies the motives behindpurchasing decisions and highlights notable differences …

This research justification aims at explaining the importance of the local customers for Bvlgari, Place Vendôme and how to recruit and retain them. The luxury industry is very competitive and the business needs to face a stiff competition. Innovation and development are keys and therefore, the shop needs …

The increasing global population is pushing companies to come up with alternative ways of production to meet the demand (Roser, 2013). The problem of feeding nearly 10 billion people in 2050 is described by the EAT Lancet commission and in order to meet the demand that comes with the growing number of …

The following research justification report uses competitive analysis as a research method to find out which USP’s (unique selling propositions) De Pooter can use to obtain a competitive advantage towards their candidates. The demand for a competitive overview was first established after De Pooter changed …

At this moment, charging your electric vehicle is common good, however smart charging is still a novelty in the developing phase with many unknowns. A smart charging system monitors, manages and restricts the charging process to optimize energy consumption. The need for, and advantages of smart charging …

How can we persuade consumers to adopt more sustainable purchasing practices (e.g. buying less, buying sustainable items, or choosing for sustainable brands) when it comes to fashion products? With the support of 2nd year International Business Management students, we collected data from 1008 respondents, …

This study provides an exploratory analysis on the topic of online buying behavior of buyers in the packaging industry. To add, this research longitudinally analyzes the existing information on the topic, which has been gathered in the years 2014 to 2017. In addition, this information is then compared …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

Awareness regarding the challenges involved in creating a sustainable food system has affected the ways in which businesses market their products and how consumers decide whether to buy these products. Businesses directly communicate different quality aspects of their products to consumers mainly through …